Pricing overview

The Pricing tab allows you to create and manage price lists for your event. These lists can be customized based on sales channels, time slots, and other parameters. Advanced features include:

• Strikethrough pricing for promotional offers.
• Rules of percentage and amount off, considering another price list as a reference.
• Time-based pricing adjustments (e.g., discounts for early purchases).
• Surcharges and dynamic prioritization of price lists.

Ticket pricing must always start with what we call a Base price list, after that, you can create as many price lists as you need to enhance sales. We often use different price lists on a single plan to be able to have:

• Different prices per channel (example: onsite vs online sales)
• Different prices per time slot (example: peak vs valley time slots)
• Special prices for a given period of time (example: black friday)

If you need help configuring pricing strategies to maximize revenue and align ticket prices with your audience’s purchasing behaviours, contact your Account manager.